Denstock Management LLC
Privacy Policy
Last Updated: June 24, 2025

Thank you for visitng a website or online service that links to this Privacy Policy (the “Service”). This Privacy Policy explains how Denstock Management LLC (“Denstock Management,” “we,” “us,” or “our”) collects, uses, and shares your personal information. It also outlines your choices and rights regarding that informaton.

This policy applies only to information collected through our online Services. It does not apply to offline data collection, unless we specifically state otherwise.

Some of our Services may include additional privacy notices—please review those as well, as they apply  in addition to this policy.

By using our Service, you agree to our Terms of Use and this Privacy Policy. If you do not agree, please do not use the Service.

Information We Collect

1. Information You Provide to Us

We and our service providers may collect the information you give us directly when you use our Service. This information may include:

• Personally Identifiable Information (PII): such as your name, email, phone number, address, Social Security number, government ID, employment history, criminal background, vehicle info, and bank account number.
• Demographic Information: such as age, gender, and zip code.
• Commercial Information: such as apartment preferences, budget, lease term, move-in date, and other details you choose to share.

We may also use processes like anonymization or hashing to “de-identify” PII. Once de-identified, this information is no longer considered personal and may be used or shared freely unless otherwise prohibited by law.

If we combine any de-identified or non-personal data with your personal information, we will treat the combined data as personal information as long as it remains combined.

2. Information We Collect Automatically

We automatically collect certain data when you use our Service. This “Usage Information” may include include:

• IP address
• Browser and device type
• Operating system
• Referring pages
• Time and date of access

We use the following tools to collect this data:

• Log files: These capture basic usage data like IP addresses, browser types, and pages visited.
• Cookies and tracking technologies: These may include web beacons, pixels, and embedded scripts to track user activity, personalize content, and improve your experience

Some cookies are temporary (session cookies), while others remain longer (tracking cookies). You can manage cookies using our cookie manager or through your browser settings.

Sources of Personal Information

Denstock Management collects personal information from a variety of sources, including:

• Directly from you – For example, when you complete a rental application, communicate with us, or use our websites and online portals.
• Automatically from your interactions – Such as when you browse our websites or use our services.
• Service providers and business partners – Credit bureaus, background screening providers, insurance companies, and others who support our operations.
• Affiliated entities – We may receive information from our affiliates as permited to manage our operations and relationships.
• Corporate transactions – We may receive or transfer personal information as part of a merger, acquisition, sale, or other business restructuring, subject to legal limits.

How We Use Your Information

We use the information we collect for purposes such as:

• Processing applications and managing your residence
• Providing and personalizing our services
• Responding to your inquiries and service requests
• Sending notices, updates, or relevant content
• Improving our website and internal operations
• Customizing ads, offers, and content
• Providing optional services like insurance or maintenance (with your consent)
• Preventing fraud and addressing security issue

We only use your information in ways consistent with this policy, any additional notices we provide, and applicable laws.

Who We Share Your Information With

We may disclose personal information to:

1. Service Providers
We may share your information with trusted service providers (vendors, consultants, contractors, and other partners) who perform services for us. These partners may need access to your information to do their work, but they are not allowed to use it for their own marketing purposes unless you consent.

2. Third-Party Services
Our Service may link to or use tools from third-party companies, such as:

• CRM systems
• AI platforms
• Data analytics providers
• Sales and marketing services

These third parties may collect data independently through their own cookies and tracking tools. We may use tools like Google Analytics to understand how users interact with our site. These services may collect and store your data on servers in the U.S. or elsewhere. We are not responsible for the privacy practices of third parties and encourage you to review their privacy policies directly.

3. Affiliates and Business Partners
As allowed by law, to support the delivery of services and manage our business.

4. Legal and Regulatory Entities
To comply with applicable laws, respond to lawful requests, and protect rights or safety.

5. Corporate Transactions
Personal information may be transferred as part of the transaction in a business sale, merger, reorganization, or similar event.

We may also use your information for internal research, development, analytics, and service improvement. These uses do not constitute a “sale” of personal information.

Data Security and Monitoring

We take reasonable steps to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no method of transmiting or storing data online is 100% secure, and we cannot guarantee the absolute security of information shared through our Services.

To help protect all users, Denstock Management and our service providers may—but are not obligated to—monitor your use of the Service. This monitoring may include collecting, recording, and analyzing activity and communications. We may use this information for purposes allowed by law and consistent with this Privacy Policy, such as:

• Identifying and preventing fraud or security threats
• Investigating misuse of our Service
• Ensuring compliance with our Terms of Use and this Privacy Policy
• Enhancing the security and performance of our Service
• Protecting Denstock Management’s rights, other users, and third parties

Children’s Privacy

Our Service is not intended for children under the age of 18, and we do not knowingly collect personal information from anyone under 18.

By using our Services, you confirm that you are at least 18 years old or the parent or legal guardian of a minor using the Service with your consent. If we learn that we have collected personal data from a user under 18, we will deactivate the account and take steps to delete the data promptly.

If you believe we may have collected data from a minor, please contact us at 434.218.7442.

Tracking, Cookies, and Communication Choices

Tracking Technologies

Some web browsers offer a “Do Not Track” (DNT) setting. However, there is currently no widely accepted standard for how websites should respond to these signals. As such, Denstock Management does not currently respond to DNT signals.

If standards are adopted in the future, we will update our practices accordingly.

Cookies

Most browsers accept cookies automatically, but you can usually change your browser settings to reject or delete cookies. Please note that disabling cookies may impact the functionality of certain parts of our Service.

Communication Preference

You can opt out of promotional communications from Denstock Management:

• Emails: Click the “unsubscribe” link in the email or update your communication preferences in your account settings (if available).
• Text messages: Follow the opt-out instructions provided in the message.
• App push notifications: Turn off push notifications in your device or app settings.

Please note:

• Opt-outs apply only to the email address or phone number used to make the request.
• Opting out of one type of communication does not automatically apply to others.
• Even if you opt out of promotional messages, we may still send you important non-promotional messages related to your lease, transactions, or service updates, as allowed by law.

Sale of Personal Information

We do not sell your personal information. We do not share personal information with third parties for monetary consideration.

Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including:

• To manage business operations and services;
• To maintain records related to your relationship with us;
• To comply with applicable legal or regulatory requirements;
• To protect or defend our rights in the event of a claim or dispute.

If personal information serves multiple purposes, we retain it until the purpose with the longest retention requirement is fulfilled. Once no longer necessary, information is securely deleted or anonymized in accordance with our data retention policies.

Your Privacy Rights

Depending on your residency and applicable law (including the Virginia Consumer Data Protection Act), you may have the following rights:

• Right to Know – Request details about the personal information we collect, use, disclose, or share.
• Right to Access – Obtain a copy of the personal information we maintain about you.
• Right to Correct – Request correction of inaccurate personal information.
• Right to Delete – Ask us to delete personal information, subject to legal exceptions.
• Right to Opt Out – Opt out of the sharing of your personal information for marketing or targeted advertising purposes.
• Right to Withdraw Consent – Withdraw previously provided consent, where applicable.

To exercise your rights, please contact us using the information below. We may verify your identity before fulfilling certain requests. Some rights may be limited by law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will become effective when the revised policy is posted. The “Last Updated” date at the top of this policy will reflect the effective date.

If we make material changes to how we collect or use personal information, we will provide additional notice as required by law. We will not retroactively apply new policies to previously collected information without your consent if such use would materially differ from what was disclosed at the time of collection.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Denstock Management LLC
1430 Rolkin Court, Suite 201, Charlotesville, VA 22911 | 434.218.7442
admin@denstockmanagement.com | www.denstockmanagement.com